The most advanced platform for measuring how advertising works
Brand and performance incrementality across all your media without blind spots.
Trusted by the world's most recognized brands
What makes DISQO different
Measurement without blind spots
Measure every channel that matters including social, TV, programmatic, and digital–with no gaps or siloed data.
Performance outcomes
Connect brand advertising to digital behaviors across the consumer journey.
World-class expertise
Partner with experts from day one who help you turn data into decisions that support your goals.
Measure what matters, fuel what works
- How do we optimize our CTV network mix and select premier sponsorship partners?
- What are the key messages and audience profiles for the most active customers?
- Which combination of media channels provides the most lift to my campaign performance?
- What is the most effective and efficient media channel to drive bookings?
- How did my campaign lifts deliver across the entire media funnel and where should I focus future marketing efforts?
- Did my advertising drive search behaviors for my brand category?
- How did my audience drive search behaviors for my brand or category?
- How did my advertising drive visitation to my brand website?
- Did my audience engage with my competitors or did I take away market share??
- How did my advertising increase the dollars spend on my brand?
- How much more headroom do we have to spend in digital media?
- What is my ROI from recent marketing campaigns?
- Which social platforms offer the best opportunity for tactical and creative performance?
- What is the most effective and efficient media channel to drive bookings?
- Which combination of media channels provides the most lift to my campaign performance?
Finally, the ability to see the full picture
Consumers are exposed to advertising across platforms.
However, with blind spots, you can’t measure what you can’t see.
Because true cross-platform measurement demands visibility across your whole campaign.
Products for complete incrementality measurement
Brand Lift
Measure how advertising shifts consumer attitudes like awareness, consideration, and purchase intent.
Outcomes Lift
Measure the incremental impact advertising drives to search and site visitation for your brand and category.
In their own words
DISQO really helped us to elevate our insights and really prove the value of what we think makes Paramount unique as a publisher.
Jennifer Strapp
VP Audience Impact & Intelligence
Through our partnership, we've been able to build a normative database that allows us to provide context into how our ad products perform at every stage of the purchase funnel. So we're constantly evolving and constantly learning.
Michele Resnick
Senior Director, Campaign Effectiveness
Working with DISQO, we were able to see results that we simply weren’t able to see with the tools we used for previous campaigns where all we had was a pixel to measure conversions. The ability to measure the campaign using the DISQO audience let us understand site visitation, search behavior and brand sentiment in a way that wasn’t otherwise possible.
Jennifer Laing
VP Operations
The DISQO solution provides a lens that connects the full-funnel measurement from brand building to short-term performance: seeing behavioral outputs and gaining insight into the historically blind spot of social media platforms and other areas that are more siloed.
Katie Kieft
Director of Analytics
As a brand partner, I have real-time access to insights that let me see campaign performance across digital touchpoints. I can look at channel, partner, creative, and audience metrics all in one place. That level of insight makes it easier to have meaningful conversations…it’s about understanding what is working, why, and what we can do differently next time.
Richard Haymore
Director of Campaign Effectiveness
The insight provided by measurement and optimization through the DISQO platform were critical in helping us achieve winning [brand] outcomes during the holiday period.
Dan Kleinman
Chief Brand Officer
We experimented with the Boorito Maze and Chipotle Burrito Builder to show up authentically and in a uniquely Chipotle way that brought value to the Roblox community. We knew our fans were there, but we didn’t have concrete data validating the success of our investments. We were thrilled with the key performance metrics validated by DISQO’s Outcomes Lift.
Candice Beck
Director of Social, Influencer & Web3
Who
we
help
Brands
Understand how every media tactic drives incremental lift to make better planning and strategic decisions.
Industry insights
- Report
Consumer and industry insights shaping the future of advertising in 2026 strategies
- Report
Learn how top brands and agencies are solving programmatic measurement challenges with innovative solutions.
- Report
With DISQO’s unique ability to connect attitudinal and behavioral outcomes, we provide the only full-funnel normative benchmarks for ad effectiveness.
- Case Study
Discover how Havas Media Network enhanced Josh Cellars’ brand experience, driving significant growth through innovative cross-platform advertising.